Corporate social investment is entering a new era in South Africa as companies comply with legislation and respond to the expectations of society. The central question for many companies is whether their corporate social investments are simply a mandatory expense or a strategic opportunity.
I believe that companies can gain a strategic advantage through their social investments, provided they integrate their social-investment strategies with their business strategies. In other words, it is possible for companies to adapt to trends, comply with laws and win at the same time.
This article from February 2008 examines the different types of corporate social investment and discuss what companies need to do to get the most out of their social investments.