Develop a brand so it engages your community

This article was published in the May 2015 edition of the Small Business Connect newspaper. It is part 10 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This particular article discusses the value of building a strong “social brand” around which you engage all your stakeholders.

GreenPop, a leading social enterprise that runs campaigns to “green” communities and promote environmental awareness is profiled in this edition.

Sell benefits to customers

This article was published in the March 2015 edition of the Small Business Connect newspaper. It is part 8 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This particular article discusses how successful social enterprises ensure that their customers get real value for the goods and services they purchase. This requires investing lots of time and effort in trying to understand their customers’ needs and designing products that genuinely benefit them.

The Clothing Bank is profiled in this edition. This social enterprise is helping hundreds of women to setup small retail businesses. It also helps large retailors to put their excess stock to good use.

Market your successes more than the social problem you’re fighting

This article was published in the February 2015 edition of the Small Business Connect newspaper. It is part 7 in a series of 11 articles that unpacks the mind-set of a social enterprise and discusses the principles from Think like a Social Enterprise.

This particular article suggests that organizations should market their successes more than the social or environmental problems they are trying to solve. Donors, impact investors and other partners are attracted to success and want to be part of it. We have all had enough hearing about how bad the world is.

This edition profiles Pat Pillay from LifeCo UnLtd. It discusses how both Pat and his organization has worked hard to build a positive brand in national media.

Cultivating strategic clarity.

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